From the huge array of new animated feature films, high gloss action movies and the current trend for re-mastering some of the old classics, watching films in 3D is quickly becoming the only way to truly immerse yourself in a movie. A new wave of cinema is firmly upon us and it doesn’t look like this is simply a flash in the pan idea as this technology is quickly spreading to other forms of entertainment. Forking out money at the cinema is no longer the only way to view 3D as this new technology is currently being introduced to TV screens across the country, allowing everyone a chance to experience the wonder of 3D in their own homes.

3D viewing has been around as early as the 1950’s and has taken huge strides since then, now every other film seems to be following the trend. The basic technology behind 3D is to overlay repeated images so it appears as if they literally jump out of the screen towards you. Two separate images are transferred to the brain through each eye, allowing the image to appear more lifelike than ever before. Using this technology film and programme makers have been able to immerse their audiences even further into their movies and now over 33% of takings at the box office come from films laden with this technology. TV companies also want a slice of the 3D pie and are currently readying themselves for the next wave of technology advancements that will bring 3D viewing to the masses.

These new developments will soon allow every household to experience their favourite TV shows in 3D, introducing a new way of entertaining the whole family. Although most homes will need the use of 3D glasses there are some systems that claim to work without donning the specs. But it’s not only TV that will see an increase in 3D programmes, everything from gaming consoles, mobile phones and computer screens are getting in on the action and the next few years should see the industry giants battle it out for the best and most cost effective equipment.

If you want to experience 3D in your own home you will need to get yourself a 3D ready TV. These sets are just about to hit the market place so it’s a good idea to hold off purchasing your new telly until the technology is ready. Some of the major TV channel providers are anticipating this media explosion with the creation of 3D ready channels and equipment such as a sky 1TB box to help enhance the quality of 3D programmes allowing viewers to enjoy their favourite TV shows as if they are watching events unfold in real life. We are now living in the dawn of a 3D world where action, romance and comedy can come to life in the comfort of your own living room so it’s out with the old and in with the new as 3D starts its takeover of Britain’s entertainment.

Janine Barclay writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

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