You have probably decided to purchase the latest TV set on the market and that’s a good idea. If you are in the market for a new television the Sony Bravia KDL40W5500 is certainly worth your consideration. This television set just like many others before it follows Sony’s policy to introducing new and cutting edge technology in consumer electronics. This is why Sony is a company that people have grown to love over the years.

When you are in the market for a new set you certainly want good picture quality. I mean they would probably be no one who would say that they prefer many features over picture quality. This is why Sony has almost always focused on good picture quality for its Sony TV sets. The best way to see if Sony KDL40W5500 measures up to the other television sets on the market is to do a side by side comparison of all the television sets. You will clearly see that with it up-scaling capabilities the Sony KDL40W5500 is the winner.

The latest thing to be included in the Sony KDL40W5500 is its able to correctly process 2:2 and 3:2 pull down and de-interlacing of SD film. This will further add a new sort of image depth to your experience. Unlike other TV sets the quality of the picture adapts to a number of formats and looks awesome.

If you ever thought that getting into the advanced functions of a Sony set was easy then think again because with the Sony KDL40W5500 they have made it much easier than it was. You no longer have to deal with edge enhancement and other things which are applied to the 1080 source.

The amazing thing about the Sony Bravia KDL40W5500 is that you don’t have to constantly search or refer to the manual to find the connectors you are looking for. Sony has also added an extra HDMI port which is really good. The USB plug and play options make it easy for you to play movies directly from your USB drive and play a number of different video formats. Sony has also incorporated excellent streaming capability.

Sony seems to have done a great job of designing the KDL40W5500 for mainly two reasons. The first being that this television has ports in all the easily accessible areas. You don’t have to grope behind your television to find a port or connector to hook up whatever you want. This is especially good for those people who regularly hook things such as a gaming console, or DVD and blue ray players to their televisions.

With its really sleek and ergonomic design you will get a sense that the KDL40W5500 design is more futuristic than anything else. There are so many features built into this TV that it takes some getting used to. It a really innovative step for Sony to feature a USB port that allows the television to play video directly from the USB. This eliminates the need for you to connect a DVD or blue ray player to television. You might probably be thinking just how you lived without these functions before.

If you are looking for great features and style then the Sony KDL40W5500 is a must buy since it fulfils all these criteria.

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